Google certification is considered by many business professionals as a ‘must’ for today’s search marketing professionals. Having Google Advertising Professionals as part of a company or team adds a competitive advantage that translates into higher profits, greater client retention and a better customer experience in terms of successful AdWords campaigns.
Taking and passing the Google Advertising Professionals exam is a statement that can be equated to having a Google AdWords expert on staff, giving that individual or the company that employs them, an edge when bidding and competing for clients. While the training is rigorous, it is straight-forward and becoming one of standard tests required by advertising agencies operating on the Internet.
Utilizing online training via theGoogleLearningCenter, there is feedback for progress during the preparation process in the form of quizzes. TheLearningCenteralso serves as a constantly updated resource for search engine marketers. The Google Advertising Professionals Program gives marketing experts an in-depth education. It allows them to manage paid search initiatives in Google’s AdWords program quickly and expertly.
While the curriculum covers eight areas of paid search management and offers 90 separate quizzes on that material, if it is worked through consistently and steadily, it makes the exam an attainable goal to pass. To receive certification individuals must pass what some say is a “grueling final exam” where they will be required to demonstrate their knowledge and competence of their paid search management. Passing the exam and achieving certification as a Google Advertising Professional is considered an advantage with distinction within the search marketplace.
Many companies have jumped on board the Google Advertising Professionals bandwagon in recent years forming separate in-house teams of Google certified experts that are providing SEO and pay per click advertising services as part of the agencies total portfolio of services. These employees are 100% dedicated to the paid advertising market forming what is called search teams who manage multiple client accounts. All of these individuals are Google certified.
Achieving certification in this program ensures that the people managing clients’ campaigns have the familiarity and knowledge give clients the edge in a competitive advertising arena. The growing AdWords medium is growing in complexity and certification and recertification keeps individuals at the top of the game. Clients see certification as a benchmark of excellence and reassurance that they are getting a fully qualified firm or consultant to handle their marketing campaigns.
While technology is only one component of successful paid search management, knowledgeable people at the helm who are competent and Google certified speaks to a companies expertise and capacity to manage paid search in a proficient and efficient manner. It also lends to the idea that the company or individual has taken the time to become fully qualified and is committed to delivering excellent service. Google maintains superior technology on the cutting edge; however, business judgment is still based on human expertise to manage and navigate that technology. In the online advertising market, being Google certified speaks to that issue and is a reflection of the commitment to providing the best in Google AdWords campaigns for the client.
The benefits of taking that extra time, going through the Google program and passing the Google Advertising Professional Exam is more than displaying a logo on your website. That logo represents commitment to an excellent experience for the client, exceptional return-on-investment (ROI) and smooth, effective AdWords campaigns. The benefits can be measured in increased an customer base and higher client retention.