The exam is administered online and is intended to assess whether the prospective candidate has an advanced understanding of AdWords. Passing the exam fulfills one of the requirements to become a Qualified Google Advertising Professional.
The exam covers a full spectrum of AdWords concepts – going from elementary to advanced. Questions are presented in real-time so the individual taking the exam should have a firm grasp of the AdWords product before testing, find a quiet place where they won’t be interrupted, and turn off the cell phone.
The Google Advertising Professional Exam is currently available in English (US,UKand Australian), French, Italian, German, Spanish, Dutch, Russian, Polish, Turkish, Japanese, Korean, and Brazilian Portuguese. Hebrew is, however, not currently available on the exam. Therefore, Hebrew speakers will need to take the exam in an alternate language.
Registering for the Google Advertising Professional Exam is quick and easy. Make sure that you have signed up for the Google Advertising Professional Program prior to signing up for the exam as you will need your ID to take the test. Sign up through the third-party site that Google is using to administer the exam. Currently it’s a firm named Prometric, one of the leading online testing agencies.
The current online exam is made of 100+ questions on all of the various aspects of the AdWords program. It has a time limit of 1 hour and 30 minutes. Once the test is started, it can’t be paused so prepare in advance for all contingencies.
75% out of 100% is the current requirement to pass the exam. Upon completion of the exam, the score will be sent to the email used upon registration for immediate review. The score will also be available on theProCenterpage of the My Client Center as well as through the testing site. Detailed exam results are not disclosed, just the exam score.
The exam costs US$50. While you can pay in other currencies, and if you’re paying in currency other than U.S. dollars, your credit card company will automatically convert this charge into the equivalent in local currency. The US$50 is a non-refundable expense, so be ready to take the exam when registering. . If an exam retake is necessary, the cost will be incurred each time. The exam can be taken twice every month.